Change the name. I don’t know if this is something that has been seriously taken into consideration, whether there have been high-level meetings about this, strategic planning and projections.
But, the name has to be changed. It has to be something that is more business-like. Something that is non-agitating. Like the word blue. Or the word sky. Something like that. Something that people can easily remember and that will be easy to brand around – for example if it were “blue” then obviously there could be all this blue-themed stuff. If it were sky, then sky-themed stuff. I’m not saying use either of these, but something like these. These are the types of names that are popular for companies like Yahoo. But Yahoo is not a good name. Sorry.
Here are a few suggestions:
Implex
Marble
Precent
Ephant
Melion
Praxis
Nterface
Radica
Sonata
Aperia
Shacah
Engoh
Obviously many of these are being used, but probably not by any big companies and could probably be acquired for a reasonable sum.
Another idea would be to get inspiration from feng shui. I have heard that feng shui-related changes to things, such as a name, can have dramatic results. Think big. Think of the entire world. Then think of something appropriate that resonates. That is how I would pick a name.
One final idea would be a rearrangement of the word yahoo into something better: perhaps something like hayaho or even more simply: yah or ayah or ayaho. Personally I really like yah and think it would be a really cool and very popular rebranding.
I can already visualize the promotional video and graphic images announcing the rebranding: “Yahoo is now Yah” featuring some Rasta guy saying “Yah man!”.
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